Story
Function first. Form always.
Product designer with 5+ years designing and scaling B2B SaaS. I believe good design is useful before it is beautiful — and that the best design decisions are business decisions made with taste.
Abhijeet Raskar · India
Function first. Form always.
2019 — 2020 · Thence
Learning the craft, everywhere at once
Consulting UX across industries — enterprise and consumer, B2B and B2C. Research, journeys, wireframes, workshops. The lesson that stuck: design only matters when it changes what the business can do.
2020 — 2022 · Klub
Design as a system, not a screen
Built a shared design system across multiple fintech products and improved onboarding conversion by ~10% through usability testing and iteration. Learned to argue for design in the language of numbers.
2023 — Now · Wati
Designing what AI makes possible
Designed Wati's AI Agent Builder, built a machine-readable design system, led the UX expansion from WhatsApp-only to a multi-channel suite, and launched WhatsApp Calling 0→1 — 430% month-over-month growth in calling volume.
Now
Looking for a senior product design role on a team where design has a seat at the business table — ideally building with AI, at speed, with people who sweat the details.
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