Work

Design that moves metrics.

Case studies from 5+ years of scaling B2B SaaS — each one told the way it actually happened: the problem, the constraints, the decisions, and what changed for the business.

01 · Wati · 2025

Team Inbox, redesigned in the open

Rebuilding the busiest screen in the product — told change by change, with the reasoning behind every decision.

B2B SaaSUX OverhaulInteractive Story

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02 · Wati · 2025 — 26

AI Agent Builder

Letting businesses build internal AI agents with natural language — agents that do the work and report back on schedule.

AI0 → 1Enterprise

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